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The Start Of Yardley

The great House of Yardley comes into existence when a young man named William Yardley acquires concession rights to manufacture and sell Lavender soaps for the city of London from King Charles 1st. Sadly, the particulars of this enterprise were lost in the Great Fire of London in 1666 except the on...
1620

Soap & Perfumery Business

The soap and perfumery business now known as Yardley London, was established by the Cleaver family in the City of London.
1770

Yardley & Statham

Through astute business and a convenient marriage the Yardley family once again becomes involved in this operation. Charles, the son of William Yardley establishes Yardley & Statham.
1841

Signature Scent

Yardley launches its signature scent – English Lavender, which continues to be the most preferred fragrance till date.
1873

The First Export

Yardley exports its first products to USA – a range of lavender soaps.
1879

Yardley & Co. Ltd

Business booms and the company renames as Yardley & Co. Ltd.
1884

Leading Soap & Perfumery House

Yardley & Co Ltd becomes known as one of the world’s leading soap and perfumery houses after it starts trading under its own name.
1905

New Bond Street

Yardley opens its flagship shop on 8 New Bond Street. It becomes a London landmark.
1910

The First Ad

Yardley uses advertising and publicity techniques way ahead of its time, by adopting Francis Wheatley’s Flower-Sellers Group painting to use as the firm’s trademark. The painting is one of the 14 known as “Cries of London”. The yellow primroses sold in baskets in the painting replaces sheath...
1913

First Royal Warrant

Yardley receives its first royal warrant and is appointed as perfumers and fine soap makers to HRH The Prince of Wales.
1921

Discovery of Lavandula Augustfolia

John H.Seager is commissioned to scour the globe for the most sought after varieties of Lavender. It leads to discovery of Lavandula Augustifolia – specially grown for Yardley in the South of England and forms the basis of Yardley’s signature lavender.
1932

The Royal Appointment

Receives a Royal Appointment as Perfumer to HM Queen Mary.
1932

The Royal Appointment

Royal Appointment as Purveyors of soap to HM King George VI.
1949

Yardley Y Launch

Yardley ‘Y’ launched – a range of men’s toiletries, directed at the increasingly fashion conscious male.
1951

The Royal Appointment

Royal Appointment as Manufacturers of soap to HM Queen Elizabeth II.
1955

The Royal Appointment

Royal Appointment as Perfumers and manufacturers to HM Queen Elizabeth, The Queen Mother.
1960

The London Look

Yardley creates the signature “London Look” of the 60’s and is a symbol of “Swinging London” associated with the British youth culture. British model Twiggy becomes the face of Yardley cosmetics and fronts Yardley’s advertising campaign.
1967

Team BRM

The House of Yardley sponsors BRM team of Formula 1 Grand Prix, covering the cars in white with black, brown and gold ‘Y’s’ reflecting the motto of Yardley’s range of men’s toiletries.
1971

The Royal Appointment

Royal Appointment as Manufactures of Toilet Preparations to HRH The Prince of Wales.
1995

Wipro Acquisition

Wipro acquires Yardley Asian and Middle Eastern rights.
2009

Wipro Acquisition

Wipro acquires UK and Europe rights. Today, Yardley London embodies this rich and wonderful heritage with pride. It continues to create exquisite luxury items for discerning customers the world over, carrying on a tradition and lineage that other perfumery houses can only aspire to.
2012